To elevate H&R Block’s Super Bowl Reddit takeover, I created a motion graphic concept mirroring Kendrick Lamar’s GNX album cover to leverage his halftime performance. The culturally driven creative positioned the brand in an unprecedented spotlight and comfortably surpassed all performance benchmarks.
To reach diverse audience cohorts during tax season, H&R Block rolled out a tailored paid social campaign. Below is a selection of the assets I designed, all of which outperformed benchmark targets for both impressions and engagement.
Throughout peak tax season, I helped drive H&R Block’s organic social strategy by leveraging platform-specific trends and cultural moments. Here are some key assets I created, all of which significantly outperformed engagement benchmarks.
To boost engagement during tax season, H&R Block participated in a Pinterest Spotlight with a spring cleaning theme. I created a motion graphic video utilizing a clever UI hack that mimics the app scrolling automatically, culminating in a clear call to action to choose H&R Block.