H&R Block tasked the creative team to create a visually captivating social videos for a Reddit music category takeover on Super Bowl Sunday and the following Monday. The goal was to create a video that would engage audiences that also pertains to the music category on reddit. Since it was known that Kendrick Lamar would be the halftime performer during the Super Bowl, I came up with the idea to create a video to reference the artwork of Kendrick Lamar’s GNX album. This was a strategic way to put H&R Block directly into the cultural conversation of Kendrick Lamar’s Iconic Halftime show. This was a way to connect with consumers in a way that H&R Block has never done before. I created and designed the motion graphic visuals for the Sunday of the Super Bowl. The results of the Reddit music category take over was an absolute success. The motion graphic visual performed well over benchmark.